Today is Bike to Work Day and whether you biked to work or not, it’s a good day to think about reducing energy consumption and dependence on fossil fuels, which is the main goal of very important initiative going on in Charlotte, NC. Power2Charlotte is an energy initiative mobilizing city government, local businesses and organizations, as well as citizens, in implementing aggressive efforts to improve air quality, conserve energy, promote renewable energy, invest in revitalization areas, recycle waste, and reduce emissions.
WhiteSpace, led by our Charlotte office, was instrumental in helping the City of Charlotte brand and communicate this important initiative by developing and implementing a fully integrated, dynamic marketing campaign including a web site, enewsletter, signs, posters, video, animation, outdoor advertising, events...
The initiative includes a diverse range of large-scale projects from neighborhood energy challenges and park & ride programs to a bicycle master plan. All focused on promoting energy efficiency education, environmental quality, and economic vitality.
And, it’s never too late to bike to work, especially during National Bike Month.