Highland Public Relations WhiteSpace Creative acquired Highland Public Relations, Akron’s largest public relations firm, in July 2013. The second acquisition in almost a year, it increased WhiteSpace’s ability and capacity to deliver more comprehensive integrated marketing communications services, particularly in the area of public relations. Founded in 1993 by Robert Zajac, Highland PR was an award winning full-service public relations firm that excelled in developing and implementing marketing strategies to help businesses achieve their objectives. Similar to WhiteSpace, it worked with a variety of manufacturers, service firms and non-profit organizations to bring brands to life and inspire target markets to action. WhiteSpace retained the entire Highland PR staff, including Zajac who was named a WhiteSpace executive vice president. WhiteSpace also maintained Highland PR’s westside office, located on Market Street, to house the entire WhiteSpace PR department.