In high school, Graphic Designer Alicia Jordan made bank selling illustrated pet portraiture. Naturally observant and a gifted illustrator, she genuinely captured the personalities of those li’l cuties. At WhiteSpace, Alicia uses those same skills to exceed client expectations in terms of visual communication. She listens closely and evolves what clients directly ask for into what emerges as the smartest solution. The only difference is that, instead of illustrating pets, she finds engaging ways of telling a brand’s story. (Unless she’s working on the infographics and sharables for Hartville Pet Insurance – then she’s still illustrating pets.) Alicia has a broad skillset and has developed everything from modern, clean web designs to hands-on, letter-pressed greeting cards. But her passion lies in illustration and hand-drawn lettering, a unique craft that has garnered her multiple Gold and Silver ADDY® awards and infused many of her designs with warmth and human connection. Outside of work, Alicia enjoys observing nature and goes hiking and camping every chance she gets.