Copywriter Eric Morris wears more flannel than a graphic designer. He listens to podcasts like a Millennial, while cracking self-deprecating jokes with the Gen-Xers. (Realistically, he’s Gen Y – just look at that beard.) Fear not, Eric isn’t having an existential crisis. He’s just an eclectic writer with a broad range of interests and skills. Highly analytical and intensely curious, Eric approaches branding like a journalist – diligent in his observation, earnest in his listening and accurate in his portrayal. A gifted storyteller, Eric has crafted powerful messaging for everything from truck graphics and coffee cups to sell sheets and websites. He’s even penned some pretty scandalous faux news stories that appeared on holiday gift wrap and earned him a gold ADDY® award. And that Millennial connection? It actually comes in handy considering Eric spends a lot of time building Millennial recruitment campaigns for one of the agency’s largest clients, the trucking family of Holland, New Penn and Reddaway. When he’s not working, Eric coaches little league baseball where he can impart just about the only wisdom he knows to be true – once you’re a die-hard Cleveland sports fan, your story is basically already written.