WhiteSpace gathers, records and analyzes current and past data about customers, competitors and the marketplace to gain valuable insight into our clients and their products and services. In addition, we maintain subscription services to leading market research and trend analysis resources, which provides us with actionable information and insight historically reserved for agencies many times larger than us.
WhiteSpace utilizes a simple strategic planning process to develop what we term as an "Audience Map." The core of this process involves identifying all influencers in the positive adoption of the brand, detailing what we want them to do, and developing insight on what they need to believe in order for them to do it. Prioritizing these elements makes allocating needed resources (time, people and budget) to pursue this strategy much more effective and less time consuming.
Today, everyone talks about ROI and the need to make marketing more accountable. While our specialty is internet media planning, we maintain relationships with local and regional outlets - including print, cable and broadcast - allowing us to get the most from your advertising budget in terms of more impressions, leads and sales.
WhiteSpace manages internal and external communications through various PR techniques. Standard tools include press releases, press kits, press conferences, special events, list development/procurement, speech writing, and community relationships. In addition to our own capabilities, WhiteSpace subscribes to leading news distribution, targeting and monitoring services to help connect and engage with target audiences across the globe.
WhiteSpace can help clients get into the social scene by exploiting a brand positively, frequently, openly, and sometimes defensively within various social venues. Though Facebook, Twitter, YouTube and Linked In are currently the most popular social media sites, there are many other options and opportunities available, all of which quickly and efficiently reach various audiences in various ways. With social media being the new PR, it's best to first identify measurable objectives and then build a strategy to support the desired result.
WhiteSpace takes a targeted audience approach to viral marketing. Similar to Word of Mouth (WOM) programs, viral marketing is rooted in shock value or real-life situations. Our viral programs initiate with creative ideas followed by savvy development that engage audiences with a specific call to action. We also perform measurement and analytics early in the program's schedule, so we can swiftly identify voids, react and adjust accordingly.
