WhiteSpace Creative identifies objectives, creates strategies and implements keyword campaigns based on related categories. We manage, monitor and optimize Google content network placement, as well as paid search engine campaigns that result in sponsored ads among main search engines (Google, Yahoo, Bing, MSN, etc.). WhiteSpace also has experience in creating multiple ad units and testing various calls to action to optimize search engine messaging.
WhiteSpace Creative employs an ongoing strategic, disciplined traffic driver program. The program is designed to build high-ranking organic search engine results relating to the most relevant search topics for a client's site. We utilize a combination of related content, meta data, back-linking, and other tactics geared to achieve high search-engine rankings. Our process includes identifying measurable objectives, crafting a unique strategy to your business challenges and implementing ongoing efforts to achieve goals. It's important to note, however, that SEO is not a one-time project. It's an ongoing process that requires constant management, site content enhancements, etc.
WhiteSpace Creative develops strategic information architecture, as well as award-winning user interface (UI) designs. Our website development process is composed of four key steps: planning, design, programming and analytics. All sites undergo thorough usability testing - beta testing prior to development or benchmark testing to determine input and direction for user-focused strategic direction. The agency is engaged in the Microsoft Partner Program and our programmers are Microsoft .Net certified.
WhiteSpace specializes in storytelling and engaging interactivity via flash technologies such as video, animation, static and 3D elements. We start with a strategic approach - identifying objectives, constructing a strategic plan, implementing via storyboard - and wrap up by tracking key measurements of interactions and/or downloads. Our flash-based capabilities include developing presentations, ad units (static banner, rich media), virtual environments, e-cards and mobile apps.
WhiteSpace has 15 years of relevant video experience, including scriptwriting, storyboarding, design, lighting, shooting, and talent scouting and selection. We have produced over 500 videos, 50 of which were captured at live events with 100-700 people in attendance. These projects have been delivered to accommodate final format specifications ranging from HD to web optimized formats.
For ongoing brand/product engagement, WhiteSpace typically produces podcasts in a series format. Our team works with the client to identify objectives to ensure a strong call to action. Then we manage everything from scriptwriting and talent casting to recording and post-production. The deliverable is a professionally podcast that can be integrated into a client's site or other type of application.
Apps - known as widgets, gagets, iPhone Apps, Facebook apps, grabable widgets, etc. - describe data-rich applications that provide value by simplifying tasks, access to content or solutions, storage of information, interactivity and more. WhiteSpace's app development starts with the understanding of how to best reach a client's audience. We help clients select the platform where their specific audience resides - whether it be Facebook, iPhone, Google, mobile or website. We then deliver value-centric applications that support a brand, products and services in truly meaningful ways.
