SmileyHanchulak Marketing Communications

WhiteSpace Creative acquired SmileyHanchulak Marketing Communications, an advertising, marketing and PR agency located in the Fairlawn/Bath area of Akron, in August 2012. The acquisition brought WhiteSpace valuable new client relationships and an array of new talent, particularly in the public relations arena.

Doug Smiley and John Hanchulak established Smiley/Hanchulak Design in 1979. Prior to opening their own agency, the partners had worked together as graphic designers/art directors at the prestigious Hesselbart & Mitten Advertising in Cleveland, Ohio.

As the agency’s capabilities evolved, “Design” was dropped from the name and the company became known as Smiley/Hanchulak, Inc. Originally located in Akron’s North Hill district, it relocated to the Fairlawn/Bath after a devastating fire in 1985. The new building, a former GTE switching station, was located in the center of the fast-growing Montrose area.

In 2002, the firm rebranded itself again as SmileyHanchulak Marketing Communications in an effort to better reflect its integrated marketing capabilities. Two years later, Smiley retired and Hanchulak became the sole business owner. Upon Hanchulak’s retirement, WhiteSpace acquired the firm and brought over seven of its key employees, new clients, such as Applied Vision and Kinetico, and new divisions of shared clients like Parker Hannifin and SMITH’S.

Through its 33 years in business, SmileyHanchulak was a leader in the Akron advertising community. It was recognized with numerous business honors, such as being named “Agency of The Year” multiple times by the Cleveland Business Marketing Association. The agency’s high-level creative also earned ADDY® Best of Show and Judge’s Choice awards from the American Advertising Federation and a Telly® award for its outstanding broadcast work.

SmileyHanchulak’s key clients have included American Greetings, Applied Vision, Audio Technica, Babcock & Wilcox, BFGoodrich, Children’s Hospital Medical Cetner of Akron, GE Lighting, Genie/Overhead Door, GREIF, Invacare, Evenflo Products, Parker Hannifin, SMITH’S, TDK Electronics, Time Warner Cable and TRW.

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