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Integrated Recruitment Campaign Holland

Today’s trucking industry is facing a driver shortage. More and more drivers are retiring with no one to take the wheel. The problem? Being a truck driver isn’t viewed as a credible career. It’s just not cool. Until now. WhiteSpace and Holland developed an impactful driver recruitment campaign (videos, print and digital) targeted at Millennials looking to make a difference. Considering that, without trucking, America stops – we think the difference is pretty clear.

2017 AAF-AKRON ADDY SILVER AWARD WINNER

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