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Talent Recruitment OEC

Software solutions provider OEC® wanted to use its status as a top five Northeast Ohio tech company, along with its killer culture, to recruit new talent. Just two teeny glitches – no one knew OEC was a tech company and the target demographic was made up of those tricky, undefined Gen X and Y peeps. How did we help attract 30-something techies? By speaking their language. Literally. WhiteSpace developed an integrated campaign that used an equation format and slang terms to communicate how a career at OEC adds up to, well, awesomesauce.

Check out other work we've created for OEC!

WhiteSpace Workbook

Workbook lets you compile all the things you think are awesome about us. Look for the plus sign to add people, projects, concepts – anything – to your Workbook. Then, save what you like as a PDF.

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