“You want us to use what? Isn’t that an app to send umm … dirty pictures?” This is the typical response when we suggest Snapchat Geofilters to clients. And, honestly, I’m pretty sure I had a similar reaction not too long ago.
For a quick rundown, Snapchat is an app you can download on your smartphone that allows you to take 10-second videos and photos that can be animated with drawings and pictures. Once finished, it can be sent to an individual or a group, or placed in your “story” so followers can view it as many times as they want in a 24-hour span.
The app has evolved tremendously since it was first created and is now an incredible force for brands in the social media world. With more than 100 million daily active users worldwide on Snapchat, on any given day, the platform can reach 41 percent of all 18-34 years-olds in the United States. For brands trying to connect with Millennials, creating custom on-demand Geofilters could be a huge boost in visibility.
The 411 on Using Geofilters
Snapchat offers the ability to add a Geofilter – a special "stamp" that includes the name of a place, business or event – to images or videos you take while using the app. Laid atop a photo or video, it's an easy and fun way of telling your friends where you are. The filters usually feature sketches of landmarks and are geographically restricted, so a user here in Akron only has access to filters for our city and neighborhoods.
However, for a small fee, Snapchat now lets anyone create custom on-demand Geofilters when sharing from particular locations. Of course, there are rules and parameters you have to abide by. But, after uploading an image that meets the technical and creative guidelines, it’s smooth sailing. Simply:
- Select the dates the Geofilter will be available.
- Draw a virtual fence (geofencing) around the area where the Geofilter will be available.
- Indicate whether it’s being created for personal or business use.
To look up more information on submission guidelines and turnaround time here, visit the Snapchat website.
How the Akron Marathon Used Snapchat
The Akron Marathon loves to try out new things and is always looking for ways to connect with its runners and give them an incredible race-day experience. It jumped at the idea of using an on-demand Geofilter created by WhiteSpace during each race of the Akron Children’s Hospital Akron Marathon Race Series. The filters were used 927 times and reached 43,207 people for less than $500.
Was it worth it? Of course! Who wouldn’t want that kind of easy exposure? Just think, every snap using the Akron Marathon Geofilter was seen by Snapchat friends around the world. So, for a small brand looking to make a big splash, this may be just the right fit. Besides, your audience will not only appreciate the fact that you have the guts to try something fun, but you also took the time to engage with them in a very convenient way!
TL; DR? Here are FIVE key takeaways
- If you’re targeting Millenials, Snapchat reaches 41 percent of all 18-34 year-olds in the U.S.
- Snapchat has more daily users than Twitter. As already mentioned, more than 100 million people use Snapchat every day!
- Snapchat increases your brand’s visibility and messaging in a fun and effective way.
- Geofilters are a fun, branded overlay that users can employ and share amongst their friends.
- Each snap with your branded overlay can be seen by the Snapchatter’s friends anywhere in the world!
Want to see how WhiteSpace can help you expand your brand using Snapchat Geofilters? Drop us a line. And be sure to check out some of the other exciting Akron Marathon materials we've created over the years. We've had the oportunity to create some pretty cool stuff!
What do you think about Snapchat Geofilters? A valuable avenue or just another passing fad? Share your thoughts here.
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