Every year since 2000, the renowned color authority Pantone® has selected a color that reflects the current global cultural climate. It’s an announcement that keeps the design world on the edge of their seats, chomping at the bit, even wagering a few bets... What cramazing shade will influence global design trends – from architecture and interior design to fashion, floral, food and travel – in the year ahead?
Well, wait no longer. This year, it’s Greenery that got the nod.
Greenery (more specifically, Pantone 15-0343) is a crisp, clean yellow-green shade reminiscent of lush, flourishing foliage and the great outdoors. According to Leatrice Eiseman, executive director of the Pantone Color Institute, it represents refreshment, rejuvenation and rebirth. “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment," she explained.
Now, take note. This isn’t the “green with envy” hue. No, that’s soooo 2013. (Literally. Emerald, the 2013 Pantone Color of the Year, symbolized luxury and indulgence.) Greenery falls in line with the tradition of minimalism. “There’s a growing desire to reconnect with nature and what is real, and find ways to disconnect from technology,” said Laurie Pressman, vice president of the Pantone Color Institute. “We need a break. We need to stop and breathe.”
In other words, the nature-inspired Greenery signifies beginnings: a fresh outlook for the New Year, healthier resolutions and, possibly, a renewed commitment to “go green” in an effort to protect our planet.
How is the color of the year chosen?
The Pantone Color Institute team intensely scours the world over looking for that one color that’s growing in importance through all creative sectors – films, art, travel and even technology and sports. Members examine everything from lifestyles to play styles, how new textures and effects impact color, and what global events manage to capture our goldfish-like attention spans.
Then, twice a year the company hosts a “secret” meeting of reps from various nations' color standards groups. After two days of presentations and debate, they choose the highly anticipated color for the following year.
Should we expect to see Greenery in more products and packaging?
Well, the Pantone Color of the Year does have a history of influencing product development and purchasing decisions in a variety of industries. And each year that impact grows. (Greenery was already seen on this year’s Gucci, Michael Kors, Zac Posen and Cynthia Rowley runways.) So, the answer looks to be a resounding “yes.”
The color of the year typically increases in usage during the year of the announcement and then continues to have a pretty big impact for up to three years. Today’s social media, of course, exemplifies the celebrated color’s popularity. Chosen colors often go viral resulting in repeated exposures that, ultimately, influence consumer behavior even further.
What’s more, this year's fresh-feeling hue is considered more of a “neutral” compared to many of the previously celebrated shades – bold ones like Chili Pepper Red, Blue Iris, Tangerine Tango and Radiant Orchid. Naturally (pun intended), Greenery is expected to be paired up with all sorts of other colors to create a wealth of combinations and patterns, from delicate florals to tough-guy camos.
Why does color play such a critical role in purchasing decisions?
Color is the first thing a consumer sees. It’s often what determines whether or not they pick up a product to take a closer look. And, while average consumers may not think of color at the same level of detail that color experts or designers do, they still are much more educated about color and color trends than in the past. They want to make sure they’re trendy. Because why waste hard-earned bones on something that looks dated – or, even worse, dates you?
So, add a little Greenery to your palette to help satisfy upcoming consumer demand. If your color combinations are looking a wee bit outdated, hit up the WhiteSpace color specialists. We can help update your look – and ensure that good old Kermit isn’t the only one on-trend this year!
How do you feel about the decision to go with Greenery? Think it lives up to the hype?
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