WhiteSpace Moves Into New Home In Renovated Historic Building, Introduces New Identity


Akron, Ohio (Jan. 4, 2017) – WhiteSpace, an integrated team of brand builders and difference makers based in Akron, Ohio, recently relocated to its new headquarters at 243 Furnace St. Coinciding with the move, the company launched a new identity with its first logo change in more than 20 years.

WhiteSpace’s new location is within a 65,000-square-foot office and warehouse complex on three acres of land near downtown Akron. Home to the Akron Soap Company, Pioneer Cereal Company and Pockrandt Paint Company until the mid 1950s, the property was purchased by WhiteSpace President & CEO Keeven White in 2013.

Over the past three years, White has significantly transformed the site, while carefully maintaining its historical integrity. Spending more than $2.5 million, he restored many of the original building elements, as well as incorporated authentic factory parts – like large gears, belts and even a water tank – into the interior design. The unique structure, which also features raw wood, exposed brick and galvanized metalwork, is now listed on the National Register of Historic Places.

“While this project has been a true labor of love, I’m even more excited to see its positive impact on WhiteSpace as a company," said White. "The building and, more importantly, the our new workflow within it will help us continue to grow and evolve in an effort to better meet our clients’ ever-changing needs.”

WhiteSpace is occupying the older structure, which dates back to 1893. Local small-business tenants are currently utilizing the attached warehouse, which will eventually also include additional office space and an art gallery, as well as possible lofts and a restaurant/cafe. An open house is currently in the works for the spring of 2017.


Along with the relocation, WhiteSpace has announced a change in its identity – one of the first since the company’s founding in 1994. Compared to the former logo, the new identity is more sophisticated to better reflect who WhiteSpace is today – and wants to be tomorrow. Its clean design is a sharp contrast to the rustic, yet meticulously restored new home – creating the “perfect balance for WhiteSpace moving forward.” For more on the new WhiteSpace identity, visit the company's blog post.


Related news:

Post a Comment

*Required Fields

WhiteSpace Workbook

Workbook lets you compile all the things you think are awesome about us. Look for the plus sign to add people, projects, concepts – anything – to your Workbook. Then, save what you like as a PDF.

Your workbook is empty.