How Basic Branding Tools Can Help You Win Father’s Day

Blog_FathersDay

Staff gift recommendations for dear ol’ dad

After the Cavs gave Northeast Ohio dads the best gift ever on Father’s Day 2016, you may be stumped by what to get Dad this year. A championship 52 years in the making is hard to top. You’re definitely not going to do it by giving into the tired Father’s Day clichés like grilling tools, golf gear or fishing crap…er, supplies. Luckily, our eclectic group of difference makers is well versed in creative problem solving, even when it comes to making some dude we never met feel like a million bucks. We’re about to drop some branding truths that will help you snag the perfect present (but, no, we won’t wrap it for you.)

1. Establish firm goals

We’re not talking gift budgets or intended emotional effect (though several staff members have confessed they aim to make Dad cry!). How do we define goals? Check out this twist on the definition:

“One year I gave my dad a journal of fun prompts that focused on our relationship, and the final prompt was a list of things I wanted us to do together – including a Route 66 road trip. I highly recommend creating a bucket list with your dad.” – Bethany Sava, account manager

2. Leverage your brand history

By brand, we mean dad. Is there a special treat from his childhood? Or a certain place he always talks about? Reconnect your dad with his own history, and you may end up wowed by the results:

“One of the best gifts we ever got my dad was a Lionel train, just like the one he had as a kid. He instantly started listing all the technical details… how the tracks were put together, the way the steam came out of the engine, what size every gauge was. Listening to him share memories with me and my kids was the best part!” – Sharon Griffiths, art director

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“We took my dad, who was a professional mibster in his day, to the American Toy Marble Museum. I have never seen him come alive in quite the same way. The gentleman from the museum was even able to peg my dad as a Trumbull County guy based on his technique! Take your dad somewhere that means something to him, and you’ll be surprised at what comes to the surface.” – Denise Copen, account manager

3. Stay on top of trends

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In the world of gift giving, experiential gifts are trending with 72 percent of Millennials preferring to shell out cash for experiences rather than stuff. This type of gift also jibes with the father who insists he doesn’t need anything and probably really doesn’t want another thing related to his interests (My coffee-loving dad actually has a rule: anyone who brings a coffee cup into this house is taking one home. Period.) Take it from some of our resident Millennials:

“My dad and I are both huge golf nuts. I like to take him out for a round and then to lunch – his pick, which is almost always Melt Bar & Grilled!” – Ash Engelhardt, art director

Blog_FathersDay_Caitlin

“My dad loves old TV shows. On Father’s Day we always spend the day watching classics like The Lone Ranger and The Andy Griffith Show and then order in comfort food from our favorite, the Fat Bob Grill in Highland Square.” – Caitlin Kane, design intern

4. Know what makes your audience tick

As kids, we find it nearly impossible to see our parents as anything more than two-dimensional beings who are on this earth to help us. As grown-ups, it’s time to know them as real people. If you’ve done your homework, you can probably come up with a pretty cool gift, like these guys did:

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“If your dad loves craft beer, why not get him some home-brewing equipment? Now you two have a really cool project you can bond over for months.” – Mike Zurbuch, interactive project manager

 “My dad and I have two things in common: the tendency to start projects we can’t finish and a love of motorcycles. I plan to set aside a weekend for us to work on his bikes together.” – Matt Labyk, graphic designer

5. Get your hands dirty

In case you haven’t noticed, WhiteSpace is a pretty hands-on group. The elbow grease mentality guides our team, so it should be no surprise that two of our head honchos agree:

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“The best gifts have always been the ones my kids have hand-painted for me or the stories they’ve written. One that really stands out was when my daughter chose her favorite family photo and then drew it by hand.” – Keeven White, president and CEO

“I usually smoke something for my dad, herring or oysters.” – Greg Kiskadden, executive vice president

Whatever you do, however you celebrate, we hope that everyone has a very special Father's Day this weekend. Especially our Associate Director Sean Mooney as he celebrates his first with his newborn son! Congrats again, Sean!

How will you pamper Pops? Leave your best gift ideas in the comments below!

 

 

 

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