Remember how fun Valentine’s Day was in elementary school? You decorated your box with all the things you loved most, a doily-and-glitter display of what defined 10-year-old you. You glued construction paper hearts, carefully wrote your classmates’ names on cards covered in Teenage Mutant Ninja Turtles and anticipated the Valentines that would, in turn, fill your bin. We say, why let the kids have all the fun?
As hands-on brand builders, WhiteSpace is no stranger to using our imaginations to craft the perfect experience for our target audience. In this case, your Valentine! So roll up your sleeves, you love machines, it’s time to bring back the hand-crafting spirit. That’s right, take some tips from a marketing agency when planning your ultimate Valentine's night-in. It doesn’t get more romantic than that… right?
1. Do it up… at home
This year, Valentine’s Day falls in the middle of the week during a particularly harsh winter, and at home all warm and cozy is where we want to be. But now, in the name of love, we are supposed to dress up and head out to a fancy dinner on a Wednesday? No thank you.
Treat your date to a night-in this year by setting the mood at home. Make a Spotify play list. All Barry White, all the time. Or, go upbeat with whatever you and you honey like to boogie to. There is nothing quite like a spontaneous dance party in the living room. We’re talking major heart eye emojis. Light some candles, start a fire and put on your PJs, because we’re just getting started. Just like when we plan a product launch or speaking event, every detail must be just right.
2. Craft your message from the heart, not Hallmark
We’re talking red construction paper, Elmer’s glue, all the glitter and a whole lotta love. Yep, old school homemade cards. If you don’t know where to start, this video is your best friend. You can also jump right in with these hacks:
Repurpose wedding invitations and save-the-date cards – That’s some sturdy paper, already adorned with love imagery. Fold it, cut it, sprinkle it with glitter. Just roll with it, baby!
Use old paint swatches – Have some lying around from a past project? They’re perfect for turning into colorful hearts or accent pieces for your hand-crafted Valentine. (If you don’t have any, stop by a home improvement store – they’re free!)
Flip through your magazines – Cut out single letters or whole words to craft your sweetie the perfect personalized message (just, you know, think artsy collage, not ransom note.)
If you’re still having trouble coming up with a picture of the perfect handmade Valentine, just sit down and write what’s in your heart. We find that in our own storytelling, we’re always the most successful when we’re being authentic.
3. Netflix and Chili
It’s cold. We’re tired. Not much sounds better than curling up on the couch with a bowl of homemade white chili and a movie. Not a fan of chili? Just think slow cooker, that wonderful invention that has made our lives so much easier, especially when cozy is the word of the day. Prep in the morning and return after a long day to the heavenly smells of home-cooked deliciousness ready to woo your Valentine.
Remember: You rock! You’ve got a handmade card, a home-cooked meal, a candle-lit room and a whole lot of time to spend with your Valentine. What more could you want? (Possibly a blanket fort. Easily made. Endlessly enjoyed.) All that’s left is picking the movie. Are you going with a romantic comedy? Maybe a sci-fi thriller? Whatever you choose, the important thing to remember is, you’re together, spending time that didn’t cost you more than the price of homemade chili.
Bonus! Snap a selfie
We are dying to see your DIY day! Snap an overhead shot of that simmering chili, or get your sweetie holding that glorious glittery card you crafted! Because, you know, if you don’t post about it, did it even happen?
Not the crafting type? Be true to your personal brand and buy a swanky gift. You do you. However, if your brand needs some love this Valentine’s, we’re always here for you. Love, always, WhiteSpace XOXO
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