Websites & Online Marketing
WhiteSpace has been making noise in digital spaces since the 90s, back when we created one of the nation’s first B2B websites that was added to the Smithsonian collection. Today, we make it part of our mission – and totally geeked-out passion – to stay current on digital trends. Because these developments are changing the way we communicate on a seemingly daily basis.
Here’s how we’ve mastered that Internet thing everyone is always talking about.
WhiteSpace merges strategic information architecture (IA) with award-winning user interface (UI) designs. Our process is composed of five key steps: discovery and planning, content, creative, production, and analytics. All sites undergo thorough usability testing from beta testing prior to development to benchmark testing that determines input and direction for user-focused direction interaction. They look sweet and function intuitively, too.
WhiteSpace app development – whether it’s for gadgets, iPhones, Facebook or additional apps – starts with the understanding of how to best reach a client's audience. We help clients select the platform where their specific audience resides and then deliver value-centric applications that support a brand, products and services in truly meaningful ways.
Search engine marketing (SEM)
WhiteSpace pinpoints objectives, creates strategies and implements keyword campaigns based on related categories. We manage, monitor and optimize Google content network placement, as well as paid search engine campaigns that result in sponsored ads among main search engines. WhiteSpace also creates multiple ad units and tests various calls to action for optimization – it’s a game-changer.
Search engine optimization (SEO)
Everybody wants to be found on Google. We hear you. That’s why WhiteSpace employs an ongoing, disciplined traffic-driver program. It’s designed to build high-ranking organic search engine results relating to the most relevant search topics.
We utilize a combination of related content, meta data, back-linking and other tactics geared to achieve high SEO rankings. Our process includes identifying measurable objectives and crafting a unique, ongoing strategy.
User experience (UX)
UX is how a visitor to your website interacts with your product emotionally and practically. It is not design (so changing your button style won’t solve everything), but includes aspects of it. WhiteSpace UX service consists of information architecture, functionality, usability, user interfaces, content and visual design. All of these elements must come together to meet the needs of the visitor.
In many ways, a simple email is the fastest way to reach your audience. Of course, developing and dispersing that email isn’t so simple. WhiteSpace can build your list, create a responsive and graphically appealing email, put it in a content management system (CMS), automate subscriptions and rock out stats. If you need us to create and send the content, we can do that, too.
WhiteSpace has solid experience in scriptwriting, storyboarding, design, lighting, shooting, and talent/location scouting and selection. We have produced more than 500 videos, many of which were captured at live events with up to 700 people in attendance. These projects accommodate final specifications, ranging from HD to web-optimized formats.
We also like to play around (expertly) in more social digital spaces, too. Learn more about our blogging and social media capabilities.