Social & Digital Strategist

Client Accountability: Develops digital strategies to complement visual solutions and support overall business goals

  • Creates and execute a content calendar to attract target audiences to client-owned channels such blogs, website, video, SEO and social media
  • Assists in the creation and management of WhiteSpace content channels
  • Produces lead generation by converting site traffic
  • Coordinates directly with clients in content development
  • Keeps ahead of industry trends, standard and compliances
  • Monitors & engages with community daily to build relationships
  • Retweeting, sharing, following, listening and participating with speakers at events
  • Initiating partner, customer, leader follows and interactions
  • Supervise reputation management
  • Conducts amplification efforts
  • Audience research, definition, sizing
  • Developing and deploying ad campaigns based on specific audiences
  • Measuring and refining
  • Conducts reporting

Company Accountability: Manages defined copy goals and strategies that support profitability and creative quality

  • Analyzes research to better leverage how agency approaches solutions
  • Assists in establishing copy budgets, timelines and estimates
  • Adheres to budgets, timelines and estimates, and notifies supervisor if cannot be met
  • Alerts account group of opportunities for increased profitability among clients/projects
  • Assists in writing, editing and proofing of WhiteSpace social content
  • Keeps supervisor informed of need to upgrade computer hardware/software
  • Enforces best practices and contributes to company knowledge-sharing effort
  • Commits to active role in company’s annual Pro-Bono Creative Marathon

Team Accountability: Maintains productive relationships with team and suppliers

  • Participates in creative process as defined by supervisor
  • Manages selection, coordination and direction of internal and external content resources and purchases for specific projects
  • Provides input during team meetings to ensure timely, accurate completion of assigned projects 
  • Collaborates to ensure traditional/digital/public relations synthesis of marketing efforts into overall client strategy
  • Supports team members in effectively presenting, selling and defending agency work/proposals 
  • Provides feedback on performance of team members and other staff as requested 

Product Accountability: Recommends visual solutions (as related to digital) that meet defined needs

  • Identifies and communicates key digital and social points to complement visual options
  • Ensures overall client voice and style preferences are created and followed
  • Writes accurate, on-target messaging and responses for all social channels
  • Creates and presents analytic reports for all digital channels

Individual Accountability: Acts in a professional and respectful manner

  • Supports a safe, positive and clean working environment
  • Strives to remain at forefront of industry by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
  • Conducts self evaluations of performance as requested
  • Submits accurate daily time sheets for supervisor approval
  • Carries out any other responsibilities deemed appropriate by supervisor 

EXPERIENCE RANGE Typically 5+ years of related experience
                                       
Salary Range

Commensurate with experience

Contact

No phone calls, please. Email your resume, salary requirements and link to portfolio or (3) PDFs of sample work to Greg Kiskadden. Please include “Digital Strategist” in the subject line of the email.

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