If you build it, brand awareness will come. That’s what WhiteSpace had in mind as we drove to five different dealerships and located 10,000 pounds of car parts to build by hand 3-foot letters for this OEC® print ad. The challenge? Customers only knew the specific OEC product brands they were using but didn’t realize that OEC provided the total solution. WhiteSpace crafted this simple but arresting ad to “drive” the message home. (Get it? Drive! We also build killer puns.)
Check out other work we've created for OEC!