Homer personificationsBranding (identity)Direct mail (exterior and interior detail)Storyboard sample
:30 TV spot
:15 TV spot
Radio spot
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Brand Mascot Development Blind & Sons

Blind & Sons excels at keeping its customers – and their homes – comfy and safe. Unfortunately its mishmash of marketing materials and messaging strategies was delivering a less-than-awesome brand experience. After an in-depth brand audit, WhiteSpace recommended bringing an existing house illustration to life, complete with a name (Homer, of course!), voice and host of helpful homeowner tips. In addition to adding warmth and personality, this totes adorbs brand mascot has become a consistent element that visually unifies the brand message and makes customers feel more at home.

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