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:15 "Land" TV spot
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Curious Creatures Event Marketing Akron Zoo

The Akron Zoo makes a promise to its guests when they visit: “You’ve Never Been This Close.” In continuing its education and conservation endeavors, the zoo launched the new Curious Creatures rotating exhibit to showcase rare and exotic animals. The zoo tasked WhiteSpace with creating an eye-popping campaign to drive opening weekend attendance and beyond. With bold colors and inquisitive messaging, WhiteSpace created a curious series of visuals that included a steampunk-inspired logo, vintage nautical porthole and metallic rivets. When the grand opening arrived, Curious Creatures experienced a tremendous opening weekend that drew more than 8,000 guests. Who wouldn't be wild about that?

 

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