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Dominator Integrated Campaign U.S. Chemical

Few things in this world are as protective as a guard dog. So when U.S. Chemical partnered with WhiteSpace to create an integrated campaign for its Dominator™ Truck Bed Liner, our goal was clear: project strength and dependability – similar to the traits of the Doberman used in the product’s existing logo. The Doberman mark provided a clear launching point with the added flexibility to push the collateral further. WhiteSpace brought the guard dog to life through composite Photoshop illustration and bold messaging for a campaign that reflects the product’s bark, a mission to provide unmatched toughness, and its bite – proven resistance and durability.   

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