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ADDY award-winning video 1: Countless Miles
ADDY award-winning video 2: Messy People
ADDY award-winning video 3: Long Hauls
ADDY award-winning video 4: Late Nights
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Integrated Campaign: Driver Recruitment New Penn

Truck driving as an occupation often gets a bad rap. Grueling hours. Never seeing friends and family. Making little difference in today’s society. While these may be common perceptions, they just ain’t reality. So WhiteSpace debunked the stereotype by flipping it on its head. Using engaging video, print and digital (including social), we demonstrated how truck driving is a smart, impactful career with a strong work/life balance. All in an effort to boost New Penn recruitment. And get truckers on the road again.


Check out all our 2017 ADDY wins!

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