Image rendering and retouchingWeb ad/Tradeshow invite
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Integrated Product Launch Campaign DeBeer Refinish

Matching reds is a common headache in the automotive paint industry. Until the intro of the DeBeer Metallic Bright Red toner, that is. A real game changer, this high-end product achieves that sweet candy red effect in fewer steps. So WhiteSpace positioned an unexpected image of a candy apple car – on a stick! – against a dark background to add drama, denote quality and emphasize the richness of the paint job. (The image also gave DeBeer the perfect treat to hand out at its tradeshow booth!) It’s a concept so perfect, so simple, so easy – kinda like taking candy from a baby.


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