When the City of Hudson approached WhiteSpace, it had just been named a Smart21 city and recently introduced high speed velocity broadband to all local businesses. Pretty great, right? The problem was when people thought of “Hudson,” they thought “New England-esque charm,” and not about technological and economic advancements. Tasked with showcasing Hudson as a city of the future while preserving its heritage, we developed a sleek microsite that presented all the things that make Hudson an innovative city while staying true to the lifestyle perks that make it such a special place to live. Subtle animation and original photography really helped Hudson’s story come to life. See for yourself.