The holidays are a time for giving, so WhiteSpace decided to show some appreciation to our friends and clients by sharing our world-famous holiday recipes. (Okay, maybe not “world famous” but they’re still pretty darn good.) And we thought the perfect way to share them was through an Instagram-driven campaign featuring festive food photography and recipe cards. The campaign led users to an interactive webpage built from scratch, complete with hand-drawn lettering, custom holiday animations and a step-by-step recipe video. We sent out the interactive holiday card to our extended WhiteSpace family and shared it on social media using the hashtag #WhiteSpaceEats. Our holiday card was such a hit that our Instagram followers increased by more than 30 percent that month! We’ll cheers to that!