Advertising wasn’t anything new to Spectrum Orthopaedics. Past ads and collateral featured all the traditional healthcare imagery. You know, the doctor in the white coat, the x-rays and stethoscopes, a friendly patient exam…. But what Spectrum Orthopaedics really needed was a visual message that would highlight its urgent care center and break through all that healthcare clutter. Real situations that potential patients could identify with (and say, “Yeah, I’ve been there”). So utilizing clean imagery, humorous headlines and conversational copy, WhiteSpace created a disruptive, yet relevant campaign that clearly sets the firm apart. And makes no bones about where patients should go, fast.