Hitting a Home Run with Your Marketing Strategy By Dean Crawford Did you ever wonder how mega-successful brands such as Nike®, or Coca-Cola® were started and how they’ve evolved into the marketing phenomenon’s they are today? It certainly didn’t hurt that, in both cases, the products themselves carried tremendous appeal to children and adults of all ages. However, creating and selling that appeal presented the real challenge for these retail giants.The need to carefully develop and implemen...More