Board-commissioned research indicated that people already know how cool the Akron Zoo is – but they need a more immediate reason to get up and go. WhiteSpace responded with a tease campaign that features educational fun facts and partial glimpses of the animals to promote specific exhibits with strong calls to action. Super-fun hand lettering and bright backgrounds across print, outdoor, digital, radio and TV represent just how personal and intriguing the Akron Zoo experience can be. Plus snow leopard cub triplets? Yes, please!